Your Source for Printing News, Industry Perspective, New Materials and much more. It is the Road Less Printed, after all.

What’s a print company doing with a blog? Our passion is discussing print, showcasing clients, uncovering interesting applications and marketing trends. You never know what you might find, but at a minimum, we’ll seek to educate, entertain and put a smile on your face.

  • Guest entries from customers and vendors
  • Innovative installations to grow your business
  • Employee achievement and team spotlights
  • Marketing tips and much more.

Our goal is to share information that is interesting, answers your questions and helps you make decisions about the printing services you need.Have a topic you would like us to discuss? We are all ears.

Why Consider Custom Wallcoverings

Corporate environments to retail settings, doesn’t it seem custom wall décor is becoming a fixture everywhere you turn? And not just Chicagoland, cities across the United States as well as commercial offices in Europe are considering custom wallcoverings to enhance interiors. We’ve taken a look at the landscape, engaged Cushing…

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5 Reasons to Choose Cushing for Your Rush Orders

When your back is against the wall, you know who to call: The Rush Order Heroes at Cushing. Our roots in the A & E (architectural and engineering) industry date back to 1929. Put over 80 years of experience to work for your organization.

Here are five reasons to choose…

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Why this Executive Traded Old-Fashioned Sales for A Content Strategy

Changing Landscape

As a 25-year sales professional, I have become leery of reps looking to join our sales team, regardless of their personality or diligence in reaching us for an interview.

As I meet the candidates, I can’t help but question whether they will truly invest what it takes to learn…

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Which Came First? The EGG Print or CAD Color

In 1991, when our very first plotter was on the fritz, we called in our repairman to give it one last hard look. Our 36 “ Versatec electrostatic plotter was not well; and, after three years of late nights messing with the humidifier, plastic curtains, treated thermal material…

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(Draft) Board Meeting

It’s the moment you have been waiting for.

You have completed hours of research, obsessed over your strategy and have your notes. Or maybe you’re one of the few who just wing it (bold strategy my friend) You’re first. There’s 10, 12, maybe even 16 people sitting around the table, eagerly awaiting…

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Hit Your Spot

Spotlighting a client provides opportunity to showcase your product, service or discuss a problem you solved.  It is also unique way to thank a customer and creates compelling content that can be shared or used in your email newsletter.  Using cross media, you can also determine if this type of…

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