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Monthly Archives: February 2012
Following the Hoof Beats of the News
The decrease in ad revenues for traditional print newspapers is not exactly shocking news, but I recently read an overview article that details the dramatic turn that those revenues have taken. The article points out that the industry is still huge … Continue reading
Posted in Business climate, Digital Communication, ePaper, Printing, Social Networks
Tagged business, Communication, paperless, social media
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Improving the Process in Print and Digital Communication
Have you ever wondered when, exactly, did the buggy whip manufacturers know that the car starters were gaining on them? In the evolution from “desirable” to “commodity” where is the point in time when looking for the next cool thing is … Continue reading
Leading the Evolution in Digital Media
Welcome to The Road Less Printed 2012 Edition! This year I am going to attempt to create a more personal voice for our posts in the hope that you (Gentle Readers) will be disposed to respond and contribute to the … Continue reading
Posted in Brand, Business climate, Digital Communication, Marketing, Printing
Tagged blogging, brand, Chicago, cross media, digital imaging, Marketing
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