An un-be-leaf-able project installation.
A new restaurant concept to inspire healthy eaters everywhere!
A new restaurant concept to inspire healthy eaters everywhere!
You have to see it to be leaf it, seeing is be leafing. OK – You get the picture! Bringing fresh salads and wraps to the Chicago Loop, Be Leaf makes healthy eating easy. Becky Marks always had aspirations to open a restaurant that offers quick service without sacrificing health.
Project Goals:
Co-Founder and Creative Director, Katy Osborn, connected with Cushing Account Manager Josette O’Neil for advice on materials, selecting designs to be direct printed to sintra while others fit better as vinyl applied to the wall.
“Having worked in the Loop, I wanted Be Leaf to brighten a person’s day after walking in the door. With attention to sustainability, we can make it healthy even when people are in a rush! Our graphics and restaurant menus help to accomplish this!”
Located on Wacker Drive, there is a tremendous opportunity to attract potential new customers walking by. Between smartphones and competitor restaurants, it can be challenging to cut through the clutter.
After entering the restaurant, customers queue into a hallway. For busy professionals zipping in for a quick (but very healthy bite), the wall coverings impress but also serve a purpose. Graphics colorfully communicate how to build a salad or wrap without confusion.
“We have such a customizable menu and there’s lots of interaction. The signage helps customers easily find what they want.”
Once patrons know how to place their order, signage lists lunch options, with fun names including bravocado and strawberry fields (farro-ever) – get it? They serve as a colorful backdrop that complements the modern, inviting space and staff use it to help customers understand what they include with their meal.
The savvy look is extended into restrooms as well. Custom wall coverings tastefully display simple but attractive patterns. It’s just another way be leaf is making a statement.
The final part of the project? Menus that can be used in the restaurant and compact enough to be taken back to your office. The installation attracts new customers, complements the brand and creates a memorable dining experience.
Explore additional restaurant print marketing solutions Cushing offers.
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