POP, or 'point of purchase' printing is the process of printing signage and information for use in retail stores. The name comes from the fact that most of the signage is displayed at checkout lanes or cash registers.
It can also be referred to as POS, or point of sale. POP printing goes beyond just printing the signage. Many times our customers require complex kits to be printed, assembled and shipped directly to the stores.
Point of purchase displays allow you to reach retail consumers at the critical sales moment. Cushing offers an array of materials for promotion, including cardboard displays and corrugated POP displays. Display your advertising on display racks, display stands, or any of our various POP supports.