Point of Purchase displays attract customer attention and keep your brand top of mind.
In store or outdoor, these printing solutions pop and are impossible to ignore!
In store or outdoor, these printing solutions pop and are impossible to ignore!
POP, or ‘point-of-purchase’ printing is informational signage used in retail stores, vendor tables at festivals or trade show materials. The term originated as POP because point-of-purchase signage started at checkout lanes or cash registers as displays (the literal point-of-purchase.) You might experience some type of POP signage in your daily life, from retail shops and hotels to gas stations.
“Cushing has assisted Bucketfeet with all types of printed material, from point of purchase and trade show booths, to company catalogues and posters. Their team is helpful and responsive. If you need printing assistance, give them a call. ”
Strategically display your marketing message to attract consumer attention at the point of purchase. POP printing goes beyond just printing signage; Encourage customers to interact.
“Everything was beautiful! They were really happy with the placeholders! Thank you and your team so much for making that happen! WE'RE SUPER HAPPY! Very happy to work with a local, Chicago vendor and the Cushing team just gets it.”
We covered how point of purchase displays help reach consumers at the critical sales moment. Now that you have the undivided attention of your customer, here are some marketing ideas you can promote through POP:
Pop signage and displays are an effective way to keep them thinking about your brand before (and after) checking out!
“At Cushing, they understand the [client's] needs and combine the rare ability to bring to every project a fresh and creative eye while never losing sight of the overall business objectives. Cushing not only strive[s] for the perfect interaction, they achieve it, consistently.”
We offer an array of materials for point of purchase projects, including cardboard and corrugated POP displays. Try display racks, display stands, or choose from various POP supports. Use our handy infographic below to see a list of materials available to you.
Retail storefront to shopping centers, let’s get to the point: The Cushing team wants to understand your project goals & find the right POP display. Can we help you today?
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