Archives for October 2010 | Cushing

Your Source for Printing News, Industry Perspective, New Materials and much more. It is the Road Less Printed, after all.

What’s a print company doing with a blog? Our passion is discussing print, showcasing clients, uncovering interesting applications and marketing trends. You never know what you might find, but at a minimum, we’ll seek to educate, entertain and put a smile on your face.

  • Guest entries from customers and vendors
  • Innovative installations to grow your business
  • Employee achievement and team spotlights
  • Marketing tips and much more.

Our goal is to share information that is interesting, answers your questions and helps you make decisions about the printing services you need.Have a topic you would like us to discuss? We are all ears.

Happy Halloween!

Last week our company celebrated Customer Service Week by welcoming visitors with hospitality and a little fun.  Each day our staff was invited to dress with a different theme in mind – one day was cartoon characters, one day was pajama day – you get the idea.  A good time…

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Paperless doesn’t mean printless . . .

If we aren’t going to print on as much paper based media, does that mean we aren’t going to use print to communicate?  Of course not!

 A recent Mashable article described a company in New York that is exploring technology to put print media into the hands of electronic readers in…

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Snap, Crackle and Pop!

I read a very good short article this morning in a Crain’s Chicago blog about budgeting for marketing during a down economy.  It relates the story of Post and Kellogg cereals in the early 30s — Post pulled in their budgets for advertising and marketing while Kellogg pulled out all…

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If the recession is over where are the banners?

One of the products that we bring to the marketplace is banners – banners on buildings, stanchions, lamp posts, storefronts.  Small or large, they are eye-catching, informative, and sometimes provocative.  They convey big messages and a sense of energy!

Recent headlines about the recession ending send a mixed message.  If the…

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