Archives for October 2011 | Cushing

Your Source for Printing News, Industry Perspective, New Materials and much more. It is the Road Less Printed, after all.

What’s a print company doing with a blog? Our passion is discussing print, showcasing clients, uncovering interesting applications and marketing trends. You never know what you might find, but at a minimum, we’ll seek to educate, entertain and put a smile on your face.

  • Guest entries from customers and vendors
  • Innovative installations to grow your business
  • Employee achievement and team spotlights
  • Marketing tips and much more.

Our goal is to share information that is interesting, answers your questions and helps you make decisions about the printing services you need.Have a topic you would like us to discuss? We are all ears.

Crossing Media Lines with Digital Printing

Are you familiar with Moosejaw?  They are a company specializing in sport and athletic outwear for “people who blend their urban lives with a love for adventure, being active, and being outside.”  Without a doubt their mail order catalog is one of the wittiest and most clever publications in the…

Read More ›

Understanding the ROI of Marketing

If you are a marketing professional you are going to find this pretty rudimentary, but I just read an article on understanding your marketing ROI in terms of owned and earned efforts.  To a novice like me it was a fascinating analysis.

Working our way through a challenging economy, mid-size companies…

Read More ›