Archives for February 2012 | Cushing

Your Source for Printing News, Industry Perspective, New Materials and much more. It is the Road Less Printed, after all.

What’s a print company doing with a blog? Our passion is discussing print, showcasing clients, uncovering interesting applications and marketing trends. You never know what you might find, but at a minimum, we’ll seek to educate, entertain and put a smile on your face.

  • Guest entries from customers and vendors
  • Innovative installations to grow your business
  • Employee achievement and team spotlights
  • Marketing tips and much more.

Our goal is to share information that is interesting, answers your questions and helps you make decisions about the printing services you need.Have a topic you would like us to discuss? We are all ears.

Following the Hoof Beats of the News

The decrease in ad revenues for traditional print newspapers is not exactly shocking news, but I recently read an overview article that details the dramatic turn that those revenues have taken.

The article points out that the industry is still huge ($20 billion) in terms of revenues but not in terms of…

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Improving the Process in Print and Digital Communication

Have you ever wondered when, exactly, did the buggy whip manufacturers know that the car starters were gaining on them?  In the evolution from “desirable” to “commodity” where is the point in time when looking for the next cool thing is driven by urgency rather than curiosity?

In our reprographics industry we…

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Leading the Evolution in Digital Media

Welcome to The Road Less Printed 2012 Edition!

This year I am going to attempt to create a more personal voice for our posts in the hope that you (Gentle Readers) will be disposed to respond and contribute to the discussion.

The unseasonable winter weather in Chicago has been really welcome.  It…

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