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A Call to Contacts

Ever have one of those nights?  Wake up at 3:30 a.m., watch the ceiling fan spin and can’t fall back asleep.

A Call to Contacts 1 Your To Do List Keeping You Up 300x225

To Do List Keeping You Up at Night?

That one idea (or thought) won’t let you conk back out. Meanwhile, a litter of items sit at the office on the “to-do” list for the next day.  Good news is occasionally a pre-dawn rise (or is it the coffee?) generates a couple of ideas worth pursuing.

As marketing tools evolve, experimenting with different outreach is just a couple of clicks away (as long as your content is developed!).

Perhaps you can apply one of these two “softer” reaches to your business?

Re ‘Member’ me
Invest in local associations or organizations? Even with the best intentions, it can be challenging to attend every event.

You know where I am heading.

Member lists might be available and in some instances, all contact information, email addresses, first & last names, phone numbers can be exported. Why not send an email introducing your organization?

A Call to Contacts 2 Rolodex And Contacts

Contacts the rolodex waiting to be nurtured?

Avoid a hard sales pitch (this should not your brochure stuffed into an email blast.)

  • Talk about your company history and introduce your team
  • “Tease” with a couple of products or services you offer
  • Send a short survey; in exchange for answers make recipients eligible to win a prize.

Be sure to mention you are members of the same association.

Have the message come from a different department, such as customer service or marketing.  Review who clicked with cross media.  Send a custom follow to up those opened the blast and engaged the content.

Been a while?
If it has been years since a client has ordered from you, why not touch base? It might be challenging to call every contact, so they may be ripe for a personalized cross media email follow up.

You don’t have to take my word for it.

Marketingland has a great article on why this should be incorporated into your ongoing outreach.

Some reasons to reconnect:

  • Perhaps they now offer different products or services
  • New staff members
  • New owners!

Who knows how many changes have transpired?

Another Nurturing Opportunity?

Another Nurturing Opportunity?

Send a personalized note from a top executive to reintroduce your concept and provide an incentive to meet, such as a gift certificate. Or better yet, a branded coffee mug or a fleece. (Yes, we did just take inventory of promotional items at Cushing).

If no one is following up, what have you to lose? Again, you can track all this activity using PURLs and cross media.

There you have it, two more ideas that might apply to your marketing funnel. If you have any questions about cross media marketing and how Cushing can assist, please let us know!

Are you trying out-of-the-box methods in your marketing or personalized follow up? Tell us more in the comments below!

Jon Davis

Jon Davis is Cushing’s Marketing Manager. From blogging to online communications, Jon writes about client developments, environmental branding, and much more. Connect with him on LinkedIn.

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