The Road Less Printed

Your Source for Graphic Ideas, Cushing News, upcoming events and much more.

What’s a print company doing with a blog? Our passion is discussing print, showcasing clients, uncovering interesting applications and marketing trends. You never know what you might find, but at a minimum, we’ll seek to educate, entertain and put a smile on your face.

  • Guest entries from customers and vendors
  • Innovative installations to grow your business
  • Employee achievement and team spotlights

Our goal is to share information that is interesting, answers your questions and helps you make decisions about the printing services you need.Have a topic you would like us to discuss?

We are all ears.

Installs To Inspire Your 2019 and Beyond

As we head into the end of January, you might be thinking – is this really another best of, round up or collection of 2018 lessons learned etc…? Not exactly.

Wide format printing and environmental branding continue to make a large impact on office, retail environments, education, and a many other…

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Delving Into Design Week

Is the end of the year really here?
Seems like it was just a couple of weeks ago, we were contemplating a Chicago Design Week event submission (it was July!).
What is Chicago Design Week?

An annual celebration for almost a decade, Chicago Design Week brings together programming for creative professionals, designers, marketers…

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Summer of CMYK

Are those really Cushing team members on the set of Weekend Update, in the featured image above?

A few members of our team stopped by Museum of Broadcast Communications this summer to check out The SNL Experience.

Time truly flies when you’re having fun (and busy with all sort of activities, in and outside the…

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Observations and Tips for Your Next Trade Show Table

Summer’s here and the time is right for…

While summer might be a time for dancing in the street, it’s also chock full of trade shows. Last month, Cushing exhibited at the Choose Chicago partner showcase. The day of the show, account manager Erik Reczek and I headed to McCormick Place.

En…

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What’s The Big Idea?

How does that quote from Spiderman go?

Uncle Ben (forgive me Stan Lee) – “With great strength comes great responsibility.”

After visiting Chicago Design Museum’s current exhibition, Great Ideas of Humanity: Out of the Container. I left with a thought on this sentence, with one small twist:

With “great ideas comes great responsibility.” Read More ›

Taking a Stand With Banners & Backdrops

Spring is upon us – although as marketers, branding is a year round effort, right?

Easter weekend is a great reminder: we should never put all your marketing eggs, I mean, efforts into one basket.

Let’s talk about banner stands and backdrops. They are often overlooked as a lasting and cost-effective marketing…

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