Marketing

The Road Less Printed

Your Source for Graphic Ideas, Cushing News, upcoming events and much more.

What’s a print company doing with a blog? Our passion is discussing print, showcasing clients, uncovering interesting applications and marketing trends. You never know what you might find, but at a minimum, we’ll seek to educate, entertain and put a smile on your face.

  • Guest entries from customers and vendors
  • Innovative installations to grow your business
  • Employee achievement and team spotlights

Our goal is to share information that is interesting, answers your questions and helps you make decisions about the printing services you need.Have a topic you would like us to discuss?

We are all ears.

April Round Up of Client and Shop Happenings

How was your winter?  Wait a minute – it’s still here.

Are you still in hibernation? As we enter Spring, we’re planning events, working on new website content and looking forward to an amazing summer. One way to keep the ball rolling: a round up of all things happening, from…

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Winter 2019 Social Media Roundup

With Valentine’s Day around the corner, we want to take some time to appreciate you. After all, who doesn’t LOVE a client success story?

Although we have a page dedicated to case studies, we don’t always get to chat one-on-one with clients who love their environmental graphics. That’s where social media…

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Cushing Named a 2018 Illinois Family Business of the Year

Did you know Cushing has been a family-owned business almost ninety years? And each one in Chicago! We are proud of the longevity, productivity, and writing the next chapter. This includes a very special announcement and recognition we could not have earned without the commitment of our staff, customers and local…

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Observations and Tips for Your Next Trade Show Table

Summer’s here and the time is right for…

While summer might be a time for dancing in the street, it’s also chock full of trade shows. Last month, Cushing exhibited at the Choose Chicago partner showcase. The day of the show, account manager Erik Reczek and I headed to McCormick Place.

En…

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What’s The Big Idea?

How does that quote from Spiderman go?

Uncle Ben (forgive me Stan Lee) – “With great strength comes great responsibility.”

After visiting Chicago Design Museum’s current exhibition, Great Ideas of Humanity: Out of the Container. I left with a thought on this sentence, with one small twist:

With “great ideas comes great responsibility.” Read More ›

Taking a Stand With Banners & Backdrops

Spring is upon us – although as marketers, branding is a year round effort, right?

Easter weekend is a great reminder: we should never put all your marketing eggs, I mean, efforts into one basket.

Let’s talk about banner stands and backdrops. They are often overlooked as a lasting and cost-effective marketing…

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