Marketing

Your Source for Printing News, Industry Perspective, New Materials and much more. It is the Road Less Printed, after all.

What’s a print company doing with a blog? Our passion is discussing print, showcasing clients, uncovering interesting applications and marketing trends. You never know what you might find, but at a minimum, we’ll seek to educate, entertain and put a smile on your face.

  • Guest entries from customers and vendors
  • Innovative installations to grow your business
  • Employee achievement and team spotlights
  • Marketing tips and much more.

Our goal is to share information that is interesting, answers your questions and helps you make decisions about the printing services you need.Have a topic you would like us to discuss? We are all ears.

Observations and Tips for Your Next Trade Show Table

Summer’s here and the time is right for…

While summer might be a time for dancing in the street, it’s also chock full of trade shows. Last month, Cushing exhibited at the Choose Chicago partner showcase. The day of the show, account manager Erik Reczek and I headed to McCormick Place.

En…

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What’s The Big Idea?

How does that quote from Spiderman go?

Uncle Ben (forgive me Stan Lee) – “With great strength comes great responsibility.”

After visiting Chicago Design Museum’s current exhibition, Great Ideas of Humanity: Out of the Container. I left with a thought on this sentence, with one small twist:

With “great ideas comes great responsibility.”

Great…

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Taking a Stand With Banners & Backdrops

Spring is upon us – although as marketers, branding is a year round effort, right?

Easter weekend is a great reminder: we should never put all your marketing eggs, I mean, efforts into one basket.

Let’s talk about banner stands and backdrops. They are often overlooked as a lasting and cost-effective marketing…

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Cushing Named A Wide Format and Signage Top Shop for 2017

Technology and the exploding availability of unique products have put vibrant color and creativity into the hands of every individual and organization that wants to make a statement. Branded environments and wall graphics, bold corporate branding and corporate histories, marketing materials that catch the public eye – it’s such an…

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Private Eyes to Privacy Film

There is a classic song by Hall & Oate’s (well, aren’t they all classics? After all, they called themselves the Beatles of the 80’s.)

Once played, of course, it gets stuck in your head and soon you’re yearning for the days of MTV (when they still played music), Family Ties and…

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October Surprise

OK, I blinked and the summer went by – in that time we completed dozens of installations, had a company party, launched several website videos, hosted a group here at Cushing and so much more.

Welcome to the quasi-fall From the Flatbed – if you follow this blog, then you know…

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