Brand

Your Source for Printing News, Industry Perspective, New Materials and much more. It is the Road Less Printed, after all.

What’s a print company doing with a blog? Our passion is discussing print, showcasing clients, uncovering interesting applications and marketing trends. You never know what you might find, but at a minimum, we’ll seek to educate, entertain and put a smile on your face.

  • Guest entries from customers and vendors
  • Innovative installations to grow your business
  • Employee achievement and team spotlights
  • Marketing tips and much more.

Our goal is to share information that is interesting, answers your questions and helps you make decisions about the printing services you need.Have a topic you would like us to discuss? We are all ears.

Cushing Named a 2018 Illinois Family Business of the Year

Did you know Cushing has been a family-owned business almost ninety years? And each one in Chicago! We are proud of the longevity, productivity, and writing the next chapter. This includes a very special announcement and recognition we could not have earned without the commitment of our staff, customers and local…

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Taking a Stand With Banners & Backdrops

Spring is upon us – although as marketers, branding is a year round effort, right?

Easter weekend is a great reminder: we should never put all your marketing eggs, I mean, efforts into one basket.

Let’s talk about banner stands and backdrops. They are often overlooked as a lasting and cost-effective marketing…

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2016 Pantone Colors of the Year and Marketing

Rose Quartz and Serenity… the latest in the Yankee Candle Collection? Nope. They are the 2016 Pantone Colors of the Year and they can influence fashion trends you see at the mall to creating a warm apartment environment. It was the first time in fifteen years that Pantone picked two…

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Finding Your Way

When a project starts with helping people find their way, you know it’s meant to be.

Hospitals can have more corridors than a castle.  Staff passageways blend into a maze of mechanical rooms, hallways and doors. Ann & Robert H. Lurie Children’s Hospital of Chicago was contemplating a wayfinding update to…

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A Call to Contacts

Ever have one of those nights?  Wake up at 3:30 a.m., watch the ceiling fan spin and can’t fall back asleep.

That one idea (or thought) won’t let you conk back out. Meanwhile, a litter of items sit at the office on the “to-do” list for the next day.  Good news…

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Don’t Let Business Flyer By

I need a haircut. We’ll come back to that.

At a print services company, you start seeing flyers, menus, banners and books differently.

Sort of the way Neo sees computer code in the Matrix.  Projects appear in a flurry of Matte, CMYK and Crop Marks – as terms from some grand print…

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