Marketing

The Road Less Printed

Your Source for Graphic Ideas, Cushing News, upcoming events and much more.

What’s a print company doing with a blog? Our passion is discussing print, showcasing clients, uncovering interesting applications and marketing trends. You never know what you might find, but at a minimum, we’ll seek to educate, entertain and put a smile on your face.

  • Guest entries from customers and vendors
  • Innovative installations to grow your business
  • Employee achievement and team spotlights

Our goal is to share information that is interesting, answers your questions and helps you make decisions about the printing services you need.Have a topic you would like us to discuss?

We are all ears.

Wrapping Up Your Marketing Efforts

Forgive me, but I am trying to put a positive spin on some negative press Chicago received last year.

No doubt Chicagoland roads are bumper-to-bumper with folks like you and me darting around the city, running errands and getting to work.

OK, waiting on the positive about this? Between Cook County, the City…

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2016 Pantone Colors of the Year and Marketing

Rose Quartz and Serenity… the latest in the Yankee Candle Collection? Nope. They are the 2016 Pantone Colors of the Year and they can influence fashion trends you see at the mall to creating a warm apartment environment. It was the first time in fifteen years that Pantone picked two…

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Digital Versus Offset Printing a Friendly Main Event

Here’s a scenario. You need to mail out 5,000 postcards to your clients, alerting them to a new retail space available (Cushing provides a number of solutions for commercial real estate printing). You set up the file, draft an email to your local digital printer, and as you are about…

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Raising the Bar

A pinch of color.
Mix in matte paper.
Add a little gloss and fire up the flatbed.

No, this isn’t a new cooking show; just a recipe for great looking printed materials.  And at Protein Bar, printed collateral looks just as delicious as the entrée you order.

Menus on Display at Protein…

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Make Your Point

Chances are you have encountered, interacted with or noticed some form of point of purchase display out and about in Chicago – or really any region in the United States.

An amazing stat?  Over 70% of consumers decide to make a purchase AFTER arriving to a store.

Use POP to…

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Finding Your Way

Wayfinding Graphics Behind the Scenes

When a project starts with helping people find their way, you know it’s meant to be.

Hospitals can have more corridors than a castle.  Staff passageways blend into a maze of mechanical rooms, hallways and doors. Ann & Robert H. Lurie Children’s Hospital of Chicago…

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