Marketing

We are your source for graphic and marketing materials that grow your business.

What’s a print company doing with a blog?  Here are some goals: Share client success. Discuss marketing trends. Help you grow your business. You never know what you might find, but at a minimum, we’ll educate and put a smile on your face.

  • Guest entries from customers and vendors
  • Innovative installations to grow your business
  • Employee achievement and team spotlights

Our goal is to share information that is interesting, answer your questions and helps you make decisions about the printing services you need.

Behind The Scenes With the Video Production Team
8/26/16
Chicago, Marketing

Behind The Scenes With the Video Production Team

According to an Animoto study, 1 out of 4 online users might lose interest in a website, if it does not include video (while each situation, company or firm is different, those numbers are hard to ignore).

Ani-what? Animoto is a cloud-based video and slideshow tool where anyone from a small…

Read More ›

Name Dropped a Top Shop
4/26/16
Additional Topics, Chicago, From the Flatbed, Marketing

Name Dropped a Top Shop

Welcome to another edition of From The Flatbed, your condensed version of what’s happening at Cushing.  We spotlight a couple of new projects, share developments and interesting tidbits from the shop. We hope your spring is off to a great start and the Cushing team is here to help with…

Read More ›

Wrapping Up Your Marketing Efforts
3/3/16
Additional Topics, Chicago, Marketing

Wrapping Up Your Marketing Efforts

Forgive me, but I am trying to put a positive spin on some negative press Chicago received last year.

No doubt Chicagoland roads are bumper-to-bumper with folks like you and me darting around the city, running errands and getting to work.

OK, waiting on the positive about this? Between Cook County, the City…

Read More ›

2016 Pantone Colors of the Year and Marketing
1/20/16
Additional Topics, Brand, Marketing

2016 Pantone Colors of the Year and Marketing

Rose Quartz and Serenity… the latest in the Yankee Candle Collection? Nope. They are the 2016 Pantone Colors of the Year and they can influence fashion trends you see at the mall to creating a warm apartment environment. It was the first time in fifteen years that Pantone picked two…

Read More ›

Digital Versus Offset Printing a Friendly Main Event
1/12/16
Marketing, Printing

Digital Versus Offset Printing a Friendly Main Event

Here’s a scenario. You need to mail out 5,000 postcards to your clients, alerting them to a new retail space available (Cushing provides a number of solutions for commercial real estate printing). You set up the file, draft an email to your local digital printer, and as you are about…

Read More ›

9/16/14
Business climate, Chicago, Digital Communication, Marketing

Raising the Bar

A pinch of color.
Mix in matte paper.
Add a little gloss and fire up the flatbed.

No, this isn’t a new cooking show; just a recipe for great looking printed materials.  And at Protein Bar, printed collateral looks just as delicious as the entrée you order.

Menus on Display at Protein…

Read More ›

     Newer Posts    Older Posts