Working Tools | Cushing

Working Tools

Your Source for Printing News, Industry Perspective, New Materials and much more. It is the Road Less Printed, after all.

What’s a print company doing with a blog? Our passion is discussing print, showcasing clients, uncovering interesting applications and marketing trends. You never know what you might find, but at a minimum, we’ll seek to educate, entertain and put a smile on your face.

  • Guest entries from customers and vendors
  • Innovative installations to grow your business
  • Employee achievement and team spotlights
  • Marketing tips and much more.

Our goal is to share information that is interesting, answers your questions and helps you make decisions about the printing services you need.Have a topic you would like us to discuss? We are all ears.

Enter The Purly Gates

Purls, landing pages, QR codes… have you entered the realm of science fiction? If you have ever thought about multi-touch marketing and growing your business, it’s time to step inside the ROI (return on investment) zone.

Toys to Avoid Noise

Smartphones, handheld devices, library books (OK, we threw in that last one…

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Bringing your Vision to Life

As the Director of Information Technology at Cushing, I instill upon our team a fundamental principal:  our mission is to get the right information to the right people when they need it.  This is vital not only for the internal operation of our company but, just as importantly, for helping…

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Improving the Process in Print and Digital Communication

Have you ever wondered when, exactly, did the buggy whip manufacturers know that the car starters were gaining on them?  In the evolution from “desirable” to “commodity” where is the point in time when looking for the next cool thing is driven by urgency rather than curiosity?

In our reprographics industry we…

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Website Redux

It’s an exciting day around Cushing!  We are getting ready to re-launch our website with our very own Cross Media Marketing campaign.  What we have learned about these new concepts is extremely energizing and the climate around here is definitely heating up – despite cold winds and a few flurries.

Our…

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What does an App called Color Do?

In the past 48 hours I have read three articles about a Social Media/Photo sharing application called Color. It would be silly for me to try to describe it, but I will link you up with the articles: The Chicago Tribune article was published in the Business section on March…

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Drawing, Drawing, Who’s Got the Drawing?

The amount of data that is collected and distributed during the construction of a building is staggering.  Not only the design sketches, but floor plans, elevations, detail drawings, specifications, code and engineering details, but the shop drawings from each discipline, as built field sketches, interior design and tenant build out…

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