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Concentrating on Visual Communications

I bounce between wanting to know how technology is affecting my business and wanting to get my own message out!  As you may remember from earlier posts, we are wrestling with the elevator speech.  We aren’t just for blueprints anymore: we provide very sophisticated Internet architecture to clients who need archiving and data transfer services, we  can track which subcontractors acquired bid documents and when, and we have the ability to image large format graphics on a myriad of substrates.

We know that our market is going to print less often and expecting the highest quality available when they do.  We want to help them retain and transfer their documents, and use our expertise to display their images in whatever format is required.

So Cushing is Concentrating on Visual Communications — from technical documents to large format graphics.  How does that sound?  Does that work as the elevator speech?  Feedback welcome!

Cathie Cushing Duff

One of the third generation membership owners at Cushing, Cathie has been active in the organization since 1975. A graduate of the University of Toronto (St. Michael’s College) she attended the University of Chicago Graduate School of Business and has been a guest lecturer at the University of Illinois School of Business. A Past President of the North Central Reprographic Association and International Reprographic Association, she has served on the ReproMAX Association and Chicago Family Business Council Boards. When not exploring print and digital communications, her passions are family, knitting and crocheting. Visit Cathie’s Google + profile.

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