Digital Marketing Lunch & Learn

Read at recap of the Digital Marketing 101 Workshop!

Thursday, March 21

Veteran marketer to business owner or content creator, join us for a lunch and learn full of actionable digital marketing ideas. Master the Basics and Build Your Brand.

  • noon – 1:00 p.m., Presentation
  • Break, Cushing Tours and Questions
  • 1:15 – 2:00 p.m., Presentation

Topics include: search engine optimization, competitor research, local search, and social media marketing.


A Good Foundation

From content marketing to technical SEO, online marketing is evolving as you read this sentence.

Are there aspects of digital marketing that make you scratch your head?

  • How you do you write an effective title tag?
  • Why do online reviews impact your local SEO efforts?
  • What is Crayon and how do you conduct competitive research in the age of digital?

No matter your industry – we’ll cover basics and answer your questions.

Mobile First Indexing

Last Summer Google rolled out mobile-first indexing & more changes are coming. 
Site speed plays a part – learn about tools you can use!
Ready to learn more?

GET My Ticket

Delve Into Digital
  • Social media – determining which platforms are best for your business and outreach.
  • High-level overview on using Google Analytics & Google Search Console
  • SpyFu for search engine optimization competitor research


“As a marketing team of one, I’m always looking for impactful ways to evolve as a professional, and Cushing’s Lunch & Learns are a great resource. I’ve had the opportunity to learn from industry superstars, including Andy Crestodina and James Ellis, and left with actionable tips to incorporate into my company’s strategy. Make sure to take their tour – you’ll get an up-close look at the high-quality work that Cushing delivers (and catch a serious case of workplace envy)!”
Enjoy Pizza From Gino's East


Best Promotional Practices
  • Local presence on Google (claiming and optimizing your Google My Business page)
  • Importance of online reviews (and a couple of strategies to help with outreach to generate more of them)
  • Writing website title tags and fundamentals of search engine optimization


Matt Chiera, Published Author and Digital Marketing Professional Expert

Your presenter is Matt Chiera, author of the bestselling book “Digital Marketers Sound Off,” which has been featured as the #1 book in the “web marketing” category on Amazon.

He is also the owner of Ice Nine Online, a Chicago-based digital marketing agency.


“Our favorite companies to work with are those that provide value beyond their products and services. Cushing does just that. I recently attended one of their Lunch n Learns on website conversion optimization. Not only did I pick up actionable tips for my company website, they gave me an entire tour of their space where I was able to visualize techniques for office branding and privacy film right on the spot. They’re just lovely, helpful people.”
Fran DePalma Headshot for Event Testimonial