Leading the Evolution in Digital Media | Cushing
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Leading the Evolution in Digital Media

Welcome to The Road Less Printed 2012 Edition!

This year I am going to attempt to create a more personal voice for our posts in the hope that you (Gentle Readers) will be disposed to respond and contribute to the discussion.

The unseasonable winter weather in Chicago has been really welcome.  It is easier to get around without ice and frozen roadbeds, and spirits all seem to be improved by the extra fresh air.  We are enjoying stretching our wings, too – using some of the digital tools that we are exploring on our own marketing efforts.

The whole idea of cross media marketing as a way to expand the reach or the users brand is starting to take root.  Using a combination of different types of media reaches – direct mail with personalized variable printing, email blasts to targeted recipients, using PURLS to bring contacts to your webpage and allow them to share additional information about their needs, printing QR codes on print materials to increase Internet traffic – increases marketing efforts many times over.  AND there is the added benefit of getting direct feedback through these channels that allows the user to reach out directly to people with an interest in the material being transmitted.  Our partner in this endeavor has made it easy for us to use the tool internally and that is the best example that we can share with our clients.

Expand your marketing efforts by trying this technique in your next campaign!  Give us a call.

Cathie Cushing Duff

One of the third generation membership owners at Cushing, Cathie has been active in the organization since 1975. A graduate of the University of Toronto (St. Michael’s College) she attended the University of Chicago Graduate School of Business and has been a guest lecturer at the University of Illinois School of Business. A Past President of the North Central Reprographic Association and International Reprographic Association, she has served on the ReproMAX Association and Chicago Family Business Council Boards. When not exploring print and digital communications, her passions are family, knitting and crocheting. Visit Cathie’s Google + profile.

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