The Marketing Hourglass

Join us Online.
Wednesday, June 17
Presentation: noon – 12:30 p.m.
Question and Answer Session
Event Partners: Burnham Nationwide, Apple Spice Chicago
We’ll send call-in details after registration!

Hear More on the Marketing Hourglass
How Can You Connect in the Covid Age

You’re being told a million different marketing tactics you can do in the age of Covid-19. But really, are you sure that some random article or video is an expert on what your customer needs to hear from you right now. Spoiler alert: It’s not.

How can you sell leading with empathy and listen to your audience?

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Meet Your Presenter

Keep your sanity and move forward with a boatload of confidence in your planning by utilizing a framework one of Chicago’s foremost content strategists uses with customers every day: The Marketing Hourglass.

Dan Gershenson is the CEO of Caliber Brand Strategy + Content Marketing. He will walk you through the seven stages of the Marketing Hourglass and help you convert more prospects into customers.  And add more dollars in lifetime value of each customer too.

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“Marketing professionals are not the only ones who appreciate great branding. As a human resource manager, my own marketing counterpart recognized the value I would find in Cushing’s Lunch and Learn sessions. She and I are currently employing strategies presented during their employment branding segment. Cushing is not only a gracious host; their program is relevant and practical.”

Dan will work with one member of our audience to fill out their Hourglass in detail but he’s also giving YOU your own version of the Marketing Hourglass template to customize so you can follow along and have the beginnings of a more complete tactical outlook for yourself too.

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Dan is an Author

In 2019, Dan co-authored “Content Marketing for Local Search: Create Content That Google Loves & Prospects Devour,” a book that reached #1 on Amazon in the Marketing category and has been called “the best guide ever for how to use smart content to win the all-important search engine contest.”

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Feed it Forward with Apple Spice

After spending 20+ years practicing law and consulting, Imran Rahman found an opportunity for reinvention in Apple Spice Chicago. As owner and operator of the box lunch delivery and catering company, loyal corporate customers love the fresh bread, ingredients, and Imran’s personal touch. When the COVID-19 crisis hit, he pivoted the business to launch Feed It Forward: a mechanism for the general public to donate safely prepared & delivered meals to essential workers.

Apple Spice Feeds it Forward

Feed It Forward has fed over 2,500 medical workers, National Guard members, fire fighters, police officers, hospital staff, grocery workers since launching last month. The campaign is an example of creative marketing, small business, and the community making a difference in the lives of heroes. Join the movement and donate today!

About Burnham Nationwide

The industry leader in building permit expediting and code consulting, Burnham Nationwide leverages 25 years of experience navigating the permit and code compliance process to support the building community. The founders were inspired by architect & urban planner, Daniel Burnham and the legacy of his visionary Plan of Chicago. We are proud to contribute to beautiful, safe, and efficient buildings and communities by helping our clients’ plans become a reality.

See Their Office Branding Project
Interactive and Practical

Clear your lunch hour (and feel free to shop up in pajamas) to map out your strategic road ahead. Please join us!

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