You’re being told a million different marketing tactics you can do in the age of Covid-19. But really, are you sure that some random article or video is an expert on what your customer needs to hear from you right now. Spoiler alert: It’s not.
How can you sell leading with empathy and listen to your audience?
Keep your sanity and move forward with a boatload of confidence in your planning by utilizing a framework one of Chicago’s foremost content strategists uses with customers every day: The Marketing Hourglass.
Dan Gershenson is the CEO of Caliber Brand Strategy + Content Marketing. He will walk you through the seven stages of the Marketing Hourglass and help you convert more prospects into customers. And add more dollars in lifetime value of each customer too.
“Marketing professionals are not the only ones who appreciate great branding. As a human resource manager, my own marketing counterpart recognized the value I would find in Cushing’s Lunch and Learn sessions. She and I are currently employing strategies presented during their employment branding segment. Cushing is not only a gracious host; their program is relevant and practical.”
Dan will work with one member of our audience to fill out their Hourglass in detail but he’s also giving YOU your own version of the Marketing Hourglass template to customize so you can follow along and have the beginnings of a more complete tactical outlook for yourself too.
After spending 20+ years practicing law and consulting, Imran Rahman found an opportunity for reinvention in Apple Spice Chicago. As owner and operator of the box lunch delivery and catering company, loyal corporate customers love the fresh bread, ingredients, and Imran’s personal touch. When the COVID-19 crisis hit, he pivoted the business to launch Feed It Forward: a mechanism for the general public to donate safely prepared & delivered meals to essential workers.
Feed It Forward has fed over2,500 medical workers, National Guard members, fire fighters, police officers, hospital staff, grocery workers since launching last month. The campaign is an example of creative marketing, small business, and the community making a difference in the lives of heroes. Join the movement and donate today!