This is a tough time for businesses, large & small. They are trying to what they can to stay afloat, but when it comes to sales and marketing, it feels like walking a tightrope to do it without seeming tone-deaf or opportunistic. In this session we will discuss:
What are some ways you can continue to sell and market your products and services during this time?
How can you be genuinely useful to your clients by truly understanding their current needs?
How do you market/practice outreach without looking opportunistic?
What are some examples of companies that are doing it well?
“As an event partner and participant, it has been a great experience working with Cushing. I’ve learned about search engine optimization best practices to grow my business. And being an event partner helped me create awareness around Apple Spice’s Feed it Forward outreach. Cushing is just an awesome team to work with!”
Nancy Goldstein is the Head of Strategy at The Connell Group, a Market Research and Brand Strategy consultancy in Chicago’s West Loop. Nancy has 25 years of experience growing businesses of all shapes and sizes. Her specialties include: brand strategy, value propositions and positioning, brand communications, new product commercialization, and business model development.
Prior to The Connell Group, Nancy was the Founder and Chief Strategist of Compass(x) Strategy, a brand strategy firm with a mission to make business a force for good. Nancy honed her business building and marketing skills running some of the world’s most iconic brands. including CorningWare, and various brands at Pillsbury and General Mills.
The Connell Group is a Chicago market research and brand strategy firm that helps their clients shape their future. It was started in 2000 by Sean Connell in order to bring more cognitive empathy to market research. We have always believed that in order to understand people’s decision-making processes about products and brands, you must understand people as people. And it takes real people to do that.
After spending 20+ years practicing law and consulting, Imran Rahman found an opportunity for reinvention in Apple Spice Chicago. As owner and operator of the box lunch delivery and catering company, loyal corporate customers love the fresh bread, ingredients, and Imran’s personal touch. When the COVID-19 crisis hit, he pivoted the business to launch Feed It Forward: a mechanism for the general public to donate safely prepared & delivered meals to essential workers.
Feed It Forward has fed over2,500 medical workers, National Guard members, fire fighters, police officers, hospital staff, grocery workers since launching last month. The campaign is an example of creative marketing, small business, and the community making a difference in the lives of heroes. Join the movement and donate today!
We Hope You Will Join Us!
We’re in this together and learning from one another! Join us for a presentation that will give you ideas for your own marketing efforts.