Are Your SEO Efforts Really Working?

Thursday, November 18

Presentation: 12:00 p.m. – 12:45 p.m. CST
Q & A Session: 12:45 – 1:00 p.m. CST
Get more sales and leads for your business.

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Ditch Vanity Metrics for your website.

Ditch the vanity metrics!

It is time to rethink how you measure your search engine optimization efforts. If your goal is to help customers find your business through search engines, and become a customer, is your SEO really moving the needle? If you can’t answer that – this presentation is for you. Your SEO should grow leads, sales, get people contacting your business!

What We’ll Cover:

☑ Why Ranking is a Bad Metric for SEO: don’t miss the big picture!
☑ Meaningful Metrics: New Leads, Sales, and Conversions
☑ How to report on conversions and revenue
☑ Understanding Search Intent


“It's not every day that content resonates with an audience, informs its members, and guides future processes. On April 29th, in the midst of COVID-19, my team at The Creative Group was honored to attend the Cushing-sponsored SEO Fundamentals webinar, hosted by SEO expert and Ice Nine Online founder Matt Chiera. Needless to say, the webinar accomplished all of the above. Not only was Matt a great host who kept the audience engaged the entire time, he also provided relevant and useful content everyone seemed grateful for, including me. We are thrilled to continue attending all of the events included in this webinar series and sharing the top-notch insights with our SEO community.”
About Your Presenter: David Zimmerman

David Zimmerman is an internet marketing consultant who specializes in search. He has over 13 years of experience helping companies reach their customers. He started his SEO consulting agency, Reliable Acorn LLC, after working in several marketing agencies in Charlotte, NC.

David’s philosophy is that marketing is like a tree falling in a forest: if you can’t measure it, did it do anything? Measured marketing is more effective and less expensive. When not in front of a computer screen, you might find him hiking in the mountains of North Carolina, looking for new birds to check off his life-list.

Improve Your Reporting and GROW!

Join us for a virtual presentation with one of the top search engine optimization consultants.