The downtown Chicago Water Tower location is nestled among commercial businesses and shops at the corner of Chicago and Wabash.
Seeking to generate more awareness with a number of print marketing ideas, they needed a local resource. Flyers, menus corrugated signage – the team had a range of needs with an anniversary promotion being the top priority. They connected with Matt-of-All-Trades, Matt Cushing, and scheduled a tour of Cushing’s River North print shop to cluck (discuss) new window signage.
“All projects were completed BEFORE our deadline. It’s always a GREAT experience working with Cushing!”
Handing flyers to potential customers walking by would create personal connections but they had sights set on reaching more people in the community. Custom vinyl window graphics would make a statement beyond their anniversary promotion and create a lasting brand opportunity. Matt Cushing, a team member over five years, visited the Water Tower location to understand requirements, goals and make recommendations on window cling placement.
Outdoor adhesive vinyl graphics were installed over half a dozen window panes. The branded graphics attracted attention during the anniversary celebration and was completed prior to deadline date. The custom window signage continues to be a complement to their local marketing, attracting attention of potential customers on a daily basis.
“Yes! All projects came out terrific and the window graphics continue to look great! ”
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