With an emphasis on rare diseases and emerging companies, Discovery USA builds purpose-driven brands for specialty pharmaceutical companies. Located in Philadelphia and Chicago, Cushing recently assisted with their growing Merchandise Mart location’s office graphics. From a vinyl cut sign letting visitors know they have arrived to custom wall graphics encouraging team members to discover each corner of their workspace, the installation does more than turn heads.
T.J. Cimfel, VP and Group Creative Director, has been with Discovery USA since the organization’s first days (and has over sixteen years’ experience on the creative side of healthcare.) His team saw more in their walls than drywall and paint. While there was not a specific event or function, a branding opportunity was bubbling beneath the surface (of the walls!).
“Our office space is an opportunity to wear our culture on our sleeve. That’s why we chose to incorporate our values throughout the space, including our five conference rooms—each of which got themed accordingly.”
Pictured to the left: Jeff Baxa, Jennifer McArdle, Stacy Stonecipher, Judith Orr and rounding out the dedicated décor players: T.J. Cimfel. More elements of this installation are below.
Graphics complement office branding and team members have positive messages to see at all angles.
Work spaces nurture ideas, brainstorms and provide a private space for conference calls. Colorful and creative, they brighten each room.
What more can we say?
When vinyl did not match the wall color exactly as planned, Cushing was there to troubleshoot and replace with a closer color to match. Overlaps of dark vinyl had light edges exposed and Cimfel notes: Cushing darkened the edges onsite.
“The Cushing team was very helpful in answering any questions and always very prompt in their response.”
T.J. Cimfel, Vice President and Group Creative Director
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