Discovery USA Installation | Office Branding
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Discovery USA

The Décor team discovers how much of an impact walls can make.

Better the World (and Walls!)

With an emphasis on rare diseases and emerging companies, Discovery USA builds purpose-driven brands for specialty pharmaceutical companies. Located in Philadelphia and Chicago, Cushing recently assisted with their growing Merchandise Mart location’s office graphics. From a vinyl cut sign letting visitors know they have arrived to custom wall graphics encouraging team members to discover each corner of their workspace, the installation does more than turn heads.

Uncover Creativity

T.J. Cimfel, VP and Group Creative Director, has been with Discovery USA since the organization’s first days (and has over sixteen years’ experience on the creative side of healthcare.) His team saw more in their walls than drywall and paint. While there was not a specific event or function, a branding opportunity was bubbling beneath the surface (of the walls!).

“Our office space is an opportunity to wear our culture on our sleeve. That’s why we chose to incorporate our values throughout the space, including our five conference rooms—each of which got themed accordingly.”
Team USA

Enter the Fab Five: an in-house wall décor team selected to spearhead the office branding installation.

Pictured to the left: Jeff Baxa, Jennifer McArdle, Stacy Stonecipher, Judith Orr and rounding out the dedicated décor players: T.J. Cimfel. More elements of this installation are below.

Visions of Vinyl

Throughout the space, office columns are wrapped with graphics conveying company messages and values.

Graphics complement office branding and team members have positive messages to see at all angles.

Conference rooms are themed with a value which the entire company shares.

Work spaces nurture ideas, brainstorms and provide a private space for conference calls. Colorful and creative, they brighten each room.

Magnificent Messaging

A positive message which drives all efforts at Discovery USA.

What more can we say?

Creative Challenge - The Right Solution

When vinyl did not match the wall color exactly as planned, Cushing was there to troubleshoot and replace with a closer color to match. Overlaps of dark vinyl had light edges exposed and Cimfel notes: Cushing darkened the edges onsite.

“The Cushing team was very helpful in answering any questions and always very prompt in their response.”

T.J. Cimfel, Vice President and Group Creative Director

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