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JDRF Chicago Real Estate Games

Cushing provides graphics for JDRF’s inaugural Chicago Real Estate Games Celebration.

Account Manager: Josette O’Neil
Customer Service Heroes: Michelle Ward, Matt Hausler
Writer & Afterparty Photos: Jon Davis
Real Estate Games and Afterparty Photography: JDRF Illinois Chapter

Perfect Partner

Over the years, Cushing has been a JDRF Chicago Chapter partner, having created signage and graphics for various events. JDRF is the leading global organization funding type 1 diabetes (T1D) research. Monica Garvey is the Development Coordinator at JDRF and reached out to Account Manager Josette O’Neil out about an exciting prospect:

Plans were in motion to bring the JDRF Real Estate Games to Chicago.
They Got Game!

What are the Real Estate Games?

A competition that brings together top brokers, developers, property managers, and commercial real estate industry leaders to compete in a series of sporting events. After tremendous success in Washington D.C. and New York City, JDRF had plans for a hat trick.

The City of Big Shoulders – Chi-Town – would be the next destination.

Fun With a Greater Cause

The JDRF Real Estate Fact Games have raised more than $8 million for type 1 diabetes (T1D) research. Created in 1989, the first event took place on July 20, 1990, at Gonzaga College High School in Washington, D.C.

Game On!

Michael Mayberry has worked in the JDRF NY Chapter for two and a half years, launching the Real Estate Games in 2016.

He started in the Illinois Chapter in 2017 and executed the inaugural Chicago Games in 2018. After a call with Cushing team members, Josette O’Neil, Jon Davis and JDRF colleague, Dana Snodgrass, the graphics plan came together.

Team Effort

Color Digital Operator (and superstar) Michelle Ward assisted with sign designs.

“She was phenomenal to work with,” said Mayberry, “and made as many edits as necessary, always in a timely manner!”

“The signage you produced for the JDRF Chicago Real Estate Games was visually appealing and helped to raise the level of professionalism.”
Let The Games Begin

Strategically placed banner stands pointed participants to register for the games.

During the afterparty, stands bookended the registration table. Volunteers could focus on distributing name badges and goodie bags.

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Great Teams for a Terrific Cause

See Teams in The Photo Gallery Below

Another Direction

As teams approached the afterparty, large 4’ x 4’ wind-resistant signage displayed teams and sponsors.

Positioned at the restaurant entrance, they helped volunteers direct participants inside Little Toasted, where name tags, goodie bags, and a well-deserved after-party was waiting.

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Tasteful Backdrop

Inside the restaurant, foam core signs served as a backdrop for announcements.

As sponsors, teams, and JDRF volunteers were recognized, graphics created additional opportunities for brand awareness. Attendees gathered around to hear announcements.

Promotional Patio

As the celebration continued, the wind-resistant Guerrilla Signs were shifted to provide additional sponsor and team recognition.

As attendees networked and enjoyed the afterparty on the restaurant patio, signage was visible.

And About Those Results ...

JDRF successfully presented their first annual Chicago Real Estate Games.

They raised an incredible $159,000!!

Branding signage created awareness during the games. All materials exceeded deadlines and the afterparty was a success.

Let's Talk About Your Next Event

If you need help, ideas or want to talk about your next event, the Cushing team would love to lend a hand. Please connect with us.

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