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Have you heard of OctoberFeast? This evening celebration of neighborhood restaurants is spearheaded by the River North Business Association. Loaded with food, fun and networking, the tasting tour is in its sixth year. Members visit various restaurant concepts in the River North neighborhood, try new cuisine and network.
Katy Osborn, Board Member and Marketing Committee Co-Chair is the owner of Amelia Street Studio, a business and events marketing company. Connecting with Cushing’s Marketing Manager, Jon Davis, at a committee meeting, she asked if Cushing had the ability to fulfill projects with rush timeframes. Specifically, she needed poster printing and check stuffers – core marketing materials to promote OctoberFeast.
“We had an opportunity to connect with a few people at Cushing and felt comfortable right away. Easy to work with and accommodating, I was confident in the quality of printing to expect.”
Printed posters were distributed around River North, in retail shops, dining establishments and community businesses. To create additional awareness, partner restaurants included check stuffers with bills so customers could learn about the event. With a combination of grassroots and traditional marketing:
OctoberFeast 2014 was another successful happening and many a member dined, wined and connected with fellow members. The event also drew a record number of participants. OctoberFeast 2015 is already being planned!
“Absolutely! The final product colors were crisp, vivid and the finish was high end.”