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Uncle Dan’s Outdoor Store

Vehicle wraps to in-store displays, Cushing has assisted this Chicago-based, outdoor retailer with a variety of graphics.

Account Manager: Erik Reczek
Project Manager: Julia Kaufman
Customer Service Heroes: Matt Hausler, Amanda Snyder
Writer and Photography: Jon Davis

Midwest Success

Did you know this family-friendly retailer started in the Windy City?

At Uncle Dan’s Outdoor Store, their highest priority is ensuring that you have the right gear for your adventure. From traveling through Europe to trekking in the Rockies, Uncle Dan’s Outdoor Store will get you prepared for anything that might come your way. After all, that’s what they’ve been doing since the very first Uncle Dan’s opened its doors back in 1972. Read more about their history.

A Natural Fit

As the marketing manager, Stephanie Weiss handles all promotional outreach. Email marketing, website content – as well as in-store displays and point-of-purchase graphics. Her father, Brent Weiss founded Uncle Dan’s Outdoor Store, and growing up around the business, she says “the store has always been a part of my life.”

After college graduation, she joined the team.

Vehicle Wrap for Uncle Dan's Outdoor Store
Special Delivery

How did Cushing and Uncle Dan’s Outdoor Store originally cross paths? A delivery van presented branding opportunity. Stephanie searched Google for local vehicle wraps companies, found Cushing, and contacted the team. Five years later, projects include in-store displays, window signage, and banners.

Next on the trail? Branded graphics in their new Evanston retail location.

“I always have a great experience when I work with Cushing. They offers a wide variety of services, which is really helpful for a retail store with many different kinds of needs. When I reach out with a new project, I always get quick and thorough responses to my emails. Our rep always works with me to ensure we have fast turn around when we’re in a pinch, and I know the final product will be high quality.”
Uncle Dans More Than a Store
More Than a Store

At the neighborhood retailer, their mission transcends selling outdoor gear. They believe in building a community.

“Our goal is to be a place where outdoor enthusiasts come to be inspired and get meaningful advice,” says Stephanie.

Customers visit to discover the best gear for an upcoming backpacking trip, or to learn which camping products are best for beginners.  What else? Their team shares tips on how to layer up and survive a Chicago winter!

Customer Connections

Graphics in the new storefront had to connect with the customer.

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Measuring Up

Next up? A short trek. Cushing team member Erik Reczek visited the new Evanston location for a site survey. Taking wall measurements, he made note of fixtures to ensure graphics would fit properly.

Hardware suggestions were used to hang graphics. Overall, displays were custom to fit the retail space.

Erik is pictured leading a group of Marwen students on a tour of the Cushing graphics lab.

Erik on Marwen Tour
Great Indoors Uncle Dan Spotlight
The Great Indoors

Throughout the retail space are tasteful, framed prints. Scenes include hiking trails, natural landscapes, and outdoor enthusiasts – embracing the elements, of course!

Strategically positioned, images appeal to the retailer’s customers and complement product within the store.

“We’re very happy with the final outcome. The graphics look fantastic! The Cushing team was very responsive and helpful. I would definitely recommend them to another business.”
Front and Center

Storefront window graphics create brand impressions at the front door.  Prominent, vinyl cut logos appear on both sides of the entrance. Window signage portrays different outdoor scenes.

All deadlines were met for this custom signage project.

Uncle Dans Vinyl Cut Logo
Store Retail Display at Uncle Dan's
Rise Above

How else has Cushing collaborated with this outdoor apparel shop? In-store displays. Give them a try as wayfinding high above the shop floor.

The retail signage attracts attention.

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Into the Great Wide Open

Banners are a colorful way to create impressions and share news.

To create awareness, and direct customers, Cushing had the opportunity to assist with these large format graphics.

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I always have a great experience when I work with Cushing Co. They offer a wide variety of services, which is really helpful for a retail store with many kinds of needs.

Stephanie Weiss, Marketing Manager

Uncle Dan’s Outdoor Store


Ready to Discuss Your Project?

Have a graphic need and need more information? We’d love to be a resource.

Connect with the team through the quote form.

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