Rooted is the brainchild of Lynn Fosbender, the owner of Pollen, a premier wedding floral business. When Covid shut down so much of Lynn’s wedding business, she did what so many did… the great pivot. Rooted was born, a retail home plant shop providing beautiful plants and education for your plant-baby’s new home.
We knew right away we wanted the Rooted logo to have clean, stylized lines to coexist and compliment the Pollen brand.
The burnt orange band at the base of the graphic plant represents OG terra cotta pots.