‹ Back to All Blog Posts
Snap, Crackle and Pop!
October 8, 2010
I read a very good short article this morning in a Crain’s Chicago blog about budgeting for marketing during a down economy. It relates the story of Post and Kellogg cereals in the early 30s — Post pulled in their budgets for advertising and marketing while Kellogg pulled out all the stops, coining some of their most famous tag lines during that period. I think you’ll like it!