Snap, Crackle and Pop! | Cushing
‹ Back to All Blog Posts

Snap, Crackle and Pop!

I read a very good short article this morning in a Crain’s Chicago blog about budgeting for marketing during a down economy.  It relates the story of Post and Kellogg cereals in the early 30s — Post pulled in their budgets for advertising and marketing while Kellogg pulled out all the stops, coining some of their most famous tag lines during that period.  I think you’ll like it!

Cathie Cushing Duff

One of the third generation membership owners at Cushing, Cathie has been active in the organization since 1975. A graduate of the University of Toronto (St. Michael’s College) she attended the University of Chicago Graduate School of Business and has been a guest lecturer at the University of Illinois School of Business. A Past President of the North Central Reprographic Association and International Reprographic Association, she has served on the ReproMAX Association and Chicago Family Business Council Boards. When not exploring print and digital communications, her passions are family, knitting and crocheting. Visit Cathie’s Google + profile.

Leave a Reply