Techniques Beyond Tactics

Wednesday, September 13
Networking: 11:45 – noon
Presentation: noon – 1:00 p.m.
Question & Answer Session: 1:00 – 1:30 p.m.
Where: Cushing, 213 W. Institute Pl. Suite 200, 60610

Think Bigger, Work Smarter

When you think about your marketing goals and outreach to support those objectives, are you stringing together tactics or solving a broader problem? Don’t just create a new piece of marketing collateral. Don’t just do SEO because it came up in a meeting. Yes, these are part of the plan, but without a broader strategy, you are just piecing together tactics and growing your “to-do” list.  You’ve heard the phrase work smarter, not harder? It’s not a cliché. It’s a strategy that frees up time, generates results, and saves money.

What's On The Agenda?
Among the benefits (and yummy lunch) join us to:
  • Ensure that your daily marketing activities achieve your goals
  • Learn Techniques You Can Employ to minimize revisions and constant meetings about tactics
  • See examples of companies/brands employing this Strategy


“Marketing professionals are not the only ones who appreciate great branding. As a human resource manager, my own marketing counterpart recognized the value I would find in Cushing’s Lunch and Learn sessions. She and I are currently employing strategies presented during their employment branding segment. Cushing is not only a gracious host; their program is relevant and practical.”
Meet Nancy Goldstein

Nancy Goldstein is the Director of Strategy and Insights at The Connell Group, a Market Research and Brand Strategy consultancy in Chicago’s West Loop. Nancy has 25 years of experience growing businesses of all shapes and sizes. Her specialties include: brand strategy, value propositions and positioning, brand communications, new product commercialization, and business model development.

Prior to The Connell Group, Nancy was the Founder and Chief Strategist of Compass(x) Strategy, a brand strategy firm with a mission to make business a force for good.  Nancy honed her business building and marketing skills running some of the world’s most iconic brands. including CorningWare, and various brands at Pillsbury and General Mills.

Nancy earned an MBA from the Olin School at Washington University and a BA in Economics and Psychology from Tufts University. When not building better businesses, Nancy enjoys binge-worthy TV shows, live music, Katherine Hepburn movies, and a well made Manhattan. She believes that there is always money in the banana stand.


“I attended an SEO presentation at Cushing with Orbit Media and it was great! Very educational, walked out with great ideas for my digital marketing and I made a couple of business contacts.”

Thanks to Gino’s East for providing pizza!

RVSP for the Lunch & Learn