Wednesday, September 13 Networking: 11:45 – noon Presentation: noon – 1:00 p.m. Question & Answer Session: 1:00 – 1:30 p.m. Where: Cushing, 213 W. Institute Pl. Suite 200, 60610
We all have that task or to-do list of marketing items. Time is precious and if you have ever felt that you are drowning in tactics and ideas, join us for a lunch & learn to think bigger and work smarter.
When you think about your marketing goals and outreach to support those objectives, are you stringing together tactics or solving a broader problem? Don’t just create a new piece of marketing collateral. Don’t just do SEO because it came up in a meeting. Yes, these are part of the plan, but without a broader strategy, you are just piecing together tactics and growing your “to-do” list. You’ve heard the phrase work smarter, not harder? It’s not a cliché. It’s a strategy that frees up time, generates results, and saves money.
What's On The Agenda?
Among the benefits (and yummy lunch) join us to:
Ensure that your daily marketing activities achieve your goals
Learn Techniques You Can Employ to minimize revisions and constant meetings about tactics
See examples of companies/brands employing this Strategy
“Marketing professionals are not the only ones who appreciate great branding. As a human resource manager, my own marketing counterpart recognized the value I would find in Cushing’s Lunch and Learn sessions. She and I are currently employing strategies presented during their employment branding segment. Cushing is not only a gracious host; their program is relevant and practical.”
Prior to The Connell Group, Nancy was the Founder and Chief Strategist of Compass(x) Strategy, a brand strategy firm with a mission to make business a force for good. Nancy honed her business building and marketing skills running some of the world’s most iconic brands. including CorningWare, and various brands at Pillsbury and General Mills.
Nancy earned an MBA from the Olin School at Washington University and a BA in Economics and Psychology from Tufts University. When not building better businesses, Nancy enjoys binge-worthy TV shows, live music, Katherine Hepburn movies, and a well made Manhattan. She believes that there is always money in the banana stand.