Vital Signs

A Conversation on Core Web Vitals With Matt Chiera
Wednesday, June 16
1:00 p.m. – 1:30 p.m. CST
Question and Answer Session
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We’ve all had health vitals checked at the doctor.

You know the drill: you roll up your sleeve to get your arm crushed (also known as getting your blood pressure checked.) A quick temperature reading and look at your heart rate: it’s all meant to see how well your body is functioning before meeting with your medical professional.

Why all the talk about check-ups for a digital marketing event?

Core Web Vitals

It’s the set of metrics/scores related to the speed, responsiveness, and visual stability of your website. You can see them within a couple of clicks in Google Search Console. And an apple a day won’t keep the WebMD away from your website’s daily check-in. How do you manage your website health? In a couple of clicks, you can get a diagnosis for the overall health of your website.

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Big Changes

Did you know Core Website Vitals are becoming a ranking factor mid-June?

The rollout was supposed to happen in May! It was pushed back. Don’t panic. The rollout goes through August 2021. Join us for a high-level overview on Google’s Core Web Vitals with Join us for a high-level overview on Google’s Core Web Vitals with the Principal Consultant at award-winning digital agency Ice Nine Online, Matt Chiera. We’ll cover the basics and some ways to diagnose issues.

“As an event partner and participant, it has been a great experience working with Cushing. I’ve learned about search engine optimization best practices to grow my business. And being an event partner helped me create awareness around Apple Spice’s Feed it Forward outreach. Cushing is just an awesome team to work with!”
What We'll Cover
‘High-Level’ /Overview of page experience

Largest Contentful Paint Cumulative Layout Shift First Input Delay

Why Are They Important?
Tips to Interpret Scores
Who Should Be Paying Attention?
How Do Improve Core Web Vitals?

About Matt Chiera

Matt is a Principal Consultant at Ice Nine Online, an award-winning digital marketing and market research agency headquartered in Chicago. Matt has been managing and executing digital marketing projects for over a decade, working with companies like CVS, Toyota, Cars.com, Hilton, Bang & Olufsen, CenturyLink, Lettuce Entertain You Restaurant Group, HRI Properties, Wunderlich-Malec Engineering, and many other e-commerce businesses, B2B businesses, mid-market companies, and Fortune 500s. Matt taught digital marketing strategy and tactics as an adjunct professor at the Tribeca School’s Digital Professional Institute. Matt’s bestselling book “Digital Marketers Sound Off” has ranked as the #1 book in the Web Marketing category on Amazon.

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Learn how to interpret website health and ways to improve it. Reserve your spot below.

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