Google Fonts and Googling Fonts

After years of searching the web for free fonts, not-so-legal font downloads (with or without questionable names and questionable download sites), and splurging on the ones you just can’t do a project without — we’ve finally discovered the world of Google Fonts.

How does this happen? How is this resource not shouted from the rooftops of all of the major graphic design heavy hitters? We’re thrilled and want to share the love.

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paralucent bold

It’s ok to admit that the first thing you notice about this picture is the grilled cheese – how could you not?! BUT, for some crazy font loving folks (us), the first thing we noticed was the font. Does that look familiar at all to you? Well guess what all you font lovers, this heading is the empowered and statuesque ‘Paralucent Bold’ – and it’s our font. Yep, our font of choice in almost all things, and used most appropriately all over this website. Thrillist, you certainly have great taste and we love you, now for even more than your best grilled cheese in the city recommendations. If you’re curious what other font we are using on this site, it’s Graphik – an no, Thrillist is not using that one, too (we checked).

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pantone colors of the year

Some may say that their creative output lives and dies by Pantone….others may say ‘do you mean Pantene?” To be clear, not talking about this: Based on the world you live in, Pantone may or may not play a huge role in it. For us, it’s a mix of both, a result of living in a digital age and being…

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rendering it right

Renderings bring a design to life and are so important to the proposal process. We love including as much detail as possible and including some human figure and actual location references.

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perspective is everything

We love an abstract photo, and we love one even more when it’s grabbed on a walk in broad daylight of an unassuming wall. Angles baby! This textured paneling can be found in River North and we’ve never seen anything quite like it. Something can definitely be said for clean and simple architectural finishes that pack a big punch. We likey.

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concept sketches by a former architect (aka amanda)

Getting sketchy, literally! A good sketch can completely change a project proposal – the added touch of a hand-drawn concept is really important to our creative process. Something about taking pen to a blank paper and churning out a design concept…*chef’s kiss*

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