Building Better Mousetraps: How Content Inspires Your Visitors to Act

Driving traffic is hard work. And it’s wasted work if your website doesn’t convert your visitors into leads and customers.

Tuesday, July 25
Networking: 11:45 – noon
Presentation: noon – 1:00 p.m.
Question & Answer Session: 1 – 1:30 p.m.
NEW Cushing Location: 213 West Institute Place, Suite 200, Chicago IL 60610

We all want lot’s of website traffic right? The easy answer is yes – but what if that traffic does not convert into new customers?

So why do visitors take action? What makes them stay, read, believe and click? This presentation is a breakdown of the major conversion factors in terms you haven’t heard before.

And it begins and ends with content.

“Cushing’s programs offer marketers great professional development opportunities. The quality of the speakers, program topics, and actionable takeaways provide insight into the latest marketing trends and teach valuable skills for professionals across multiple industries.”
Insight and Action

Andy Crestodina of Orbit Media has helped plan more than 1,000 websites over the last sixteen years. For the first time, he will show the process for conversion optimization through content.

  • Why most websites fail today, according to twelve years of research
  • How and where to use the two kinds of evidence
  • How to create a conversion map that guides visitors thoughts and action

 RVSP Your Spot

Thanks to Gino’s East for providing pizza!

RVSP for the Lunch & Learn


Andy's Credentials

Named A Top 50 Marketing Influencer to Watch in 2016 by Entrepreneur Magazine

The Orbit Blog was Named One of the 21 Best Blogs That Will Help You Grow Your Business By

More About Andy on The Orbit Media Website 

Named a Top-Rated Presenter at Content Marketing World, Social Media Marketing World and Conversion Conference.

On the Crains Chicago Tech 50 List



“Cheers to Cushing for hosting an excellent lunch and learn on every level - Andy Crestodina's presentation on semantic search provided great insight for both seasoned professionals and those beginning to explore the world of SEO, personally I left the session with a fresh perspective on the way I approach search. The food from Seoul Taco was top-notch; tying it all together was the friendly, sharp folks at Cushing hosting us at their unique, exciting office space in River North. Definitely looking forward to attending more events in the future.”