What is Short Run Printing?
It’s the best way to quickly get marketing materials printed using digital print equipment. Things such as brochures, flyers, booklets, business cards, and suited for volumes in the range of 1 to 5,000. This wasn’t always possible until digital printing became more commonplace. Previously, offset was the only option but made more sense for large runs. What if you don’t need 10,000 – 20,000 pieces though? Short run takes a design idea to final printed piece faster, and with less waste. It’s important to note short run refers to the quantity of printing, made possible by technology, and it’s terminology driven by price and convenience.