Selling with Empathy

Join us Online.
Wednesday, May 20
Presentation: noon – 12:30 p.m.
Question and Answer Session

How Can You Connect in the Covid Age

Yes, things are in flux. We’re all thinking about where we go next. The good news? We’re in this together. It’s a great time to let your customers know.

How can you sell leading with empathy and listen to your audience?

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Meet Your Presenter

Dan Gershenson is the CEO of Caliber Brand Strategy + Content Marketing.

He’s the secret weapon for service-based businesses that strongly desire insightful brand strategies and powerful content that resonates with their customers. And a best-selling author and great person.

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“Marketing professionals are not the only ones who appreciate great branding. As a human resource manager, my own marketing counterpart recognized the value I would find in Cushing’s Lunch and Learn sessions. She and I are currently employing strategies presented during their employment branding segment. Cushing is not only a gracious host; their program is relevant and practical.”
Some Discussion Points
  • Are there things your clients have told you they need right now?
  • Be Aggressive and Speak to PLANNING.
  • Find a Potential Spinoff or New Product/Service by Having Conversations
  • Customers will come back to YOU if you help them through this crisis
  • Marketer to business owner: Be prepared to come out of this with momentum
  • Lead with Empathy – But Don’t Stop Selling
  • Don’t wait three months to think about your brand
Dan is an Author

In 2019, Dan co-authored “Content Marketing for Local Search: Create Content That Google Loves & Prospects Devour,” a book that reached #1 on Amazon in the Marketing category and has been called “the best guide ever for how to use smart content to win the all-important search engine contest.”

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Feed it Forward with Apple Spice

After spending 20+ years practicing law and consulting, Imran Rahman found an opportunity for reinvention in Apple Spice Chicago. As owner and operator of the box lunch delivery and catering company, loyal corporate customers love the fresh bread, ingredients, and Imran’s personal touch. When the COVID-19 crisis hit, he pivoted the business to launch Feed It Forward: a mechanism for the general public to donate safely prepared & delivered meals to essential workers.

Apple Spice Feeds it Forward

Feed It Forward has fed over 2,500 medical workers, National Guard members, fire fighters, police officers, hospital staff, grocery workers since launching last month. The campaign is an example of creative marketing, small business, and the community making a difference in the lives of heroes. Join the movement and donate today!