River North Printer will discuss content generation through internal and external sources
Chicago, Illinois — September 16, 2013 — Cushing, a Chicago-based digital printing company, today announced they have been selected to speak at the Heartland SMPS Regional Conference. Running October 16 – 19 in Columbus, Ohio, the conference connects professionals from the architecture and construction industry. The event covers an array of business improvement strategies and topics.
“Being chosen to contribute is a tremendous opportunity,” said Joseph X. Cushing, Executive Vice President at Cushing. “We hope to learn while educating our peers and colleagues.”
Cushing is presenting The Content Conundrum, a session on content development efforts and expanding a company’s base of contributors. Discussion topics include content creation, its role within an organization and adoption strategies. New business development is also a featured topic within the conversation.
“Generating content is a unique challenge in any industry,” said Jon Davis, Manager of Marketing and Public Relations at Cushing. “We hope the ideas and concepts we share inspire others to give it a try.”
Companies attending will discover practical applications that can be applied within their organization. Marketing professionals can learn about additional resources to assist with website content and email newsletter outreach. Company principals will understand developing the voice of an organization with input from numerous contributors and different avenues for marketing outreach.
The Content Conundrum is scheduled for Thursday, October 18 from 1:00 – 2:15 p.m. EST. Visit: http://www.smpsheartland.org for more details.
Chicago’s print and digital communications expert, Cushing has stood for premier reprographic imaging since 1929. From small and large format color graphics to cross media marketing campaigns, the company offers an assortment of cost-effective print solutions. A city of Chicago-certified Women’s Business Enterprise (WBE), the organization’s philosophy is firmly rooted in going the extra mile to provide optimal customer service. Choose Cushing. www.cushingco.com.