Posts by Joe Cushing | Cushing

Your Source for Printing News, Industry Perspective, New Materials and much more. It is the Road Less Printed, after all.

What’s a print company doing with a blog? Our passion is discussing print, showcasing clients, uncovering interesting applications and marketing trends. You never know what you might find, but at a minimum, we’ll seek to educate, entertain and put a smile on your face.

  • Guest entries from customers and vendors
  • Innovative installations to grow your business
  • Employee achievement and team spotlights
  • Marketing tips and much more.

Our goal is to share information that is interesting, answers your questions and helps you make decisions about the printing services you need.Have a topic you would like us to discuss? We are all ears.

The Path to the PageWide

Cushing’s latest color printer produces 30 posters a minute!

It’s an incredible feeling to hear business associates and industry contacts say: “your team really keeps up with technology”. I am always thankful, humble and truthfully, I quietly agree.  We are pretty adept and lucky to be alive after several shifts in our…

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Why this Executive Traded Old-Fashioned Sales for A Content Strategy

Changing Landscape

As a 25-year sales professional, I have become leery of reps looking to join our sales team, regardless of their personality or diligence in reaching us for an interview.

As I meet the candidates, I can’t help but question whether they will truly invest what it takes to learn…

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Which Came First? The EGG Print or CAD Color

In 1991, when our very first plotter was on the fritz, we called in our repairman to give it one last hard look. Our 36 “ Versatec electrostatic plotter was not well; and, after three years of late nights messing with the humidifier, plastic curtains, treated thermal material…

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