We are your source for graphic and marketing materials that grow your business.

What’s a print company doing with a blog?  Here are some goals: Share client success. Discuss marketing trends. Help you grow your business. You never know what you might find, but at a minimum, we’ll educate and put a smile on your face.

  • Guest entries from customers and vendors
  • Innovative installations to grow your business
  • Employee achievement and team spotlights

Our goal is to share information that is interesting, answer your questions and helps you make decisions about the printing services you need.

2/14/12
Blueprints, Business climate, Custom portals, Digital Communication, Marketing, Printing, Project Document Management

Improving the Process in Print and Digital Communication

Have you ever wondered when, exactly, did the buggy whip manufacturers know that the car starters were gaining on them?  In the evolution from “desirable” to “commodity” where is the point in time when looking for the next cool thing is driven by urgency rather than curiosity?

In our reprographics industry we…

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2/3/12
Brand, Business climate, Digital Communication, Marketing, Printing

Leading the Evolution in Digital Media

Welcome to The Road Less Printed 2012 Edition!

This year I am going to attempt to create a more personal voice for our posts in the hope that you (Gentle Readers) will be disposed to respond and contribute to the discussion.

The unseasonable winter weather in Chicago has been really welcome.  It…

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11/23/11
Business climate, Chicago

The Season of Giving Thanks

Incredibly the holiday season is launching, and we haven’t even seen a snowflake in Chicago (yet).  My mind is boggled by the overlap of crazy news in the world and on the economy, and the incessant messaging about what we need to buy this year.

Quite honestly, it is a good…

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11/11/11
Business climate, Digital Communication, Marketing, Social Networks, Working Tools

Website Redux

It’s an exciting day around Cushing!  We are getting ready to re-launch our website with our very own Cross Media Marketing campaign.  What we have learned about these new concepts is extremely energizing and the climate around here is definitely heating up – despite cold winds and a few flurries.

Our…

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10/19/11
Business climate, Digital Communication, Marketing, Printing, Social Networks

Crossing Media Lines with Digital Printing

Are you familiar with Moosejaw?  They are a company specializing in sport and athletic outwear for “people who blend their urban lives with a love for adventure, being active, and being outside.”  Without a doubt their mail order catalog is one of the wittiest and most clever publications in the…

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10/4/11
Brand, Business climate, Marketing, Social Networks

Understanding the ROI of Marketing

If you are a marketing professional you are going to find this pretty rudimentary, but I just read an article on understanding your marketing ROI in terms of owned and earned efforts.  To a novice like me it was a fascinating analysis.

Working our way through a challenging economy, mid-size companies…

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