Posts by Tom Cradick | Cushing

Your Source for Printing News, Industry Perspective, New Materials and much more. It is the Road Less Printed, after all.

What’s a print company doing with a blog? Our passion is discussing print, showcasing clients, uncovering interesting applications and marketing trends. You never know what you might find, but at a minimum, we’ll seek to educate, entertain and put a smile on your face.

  • Guest entries from customers and vendors
  • Innovative installations to grow your business
  • Employee achievement and team spotlights
  • Marketing tips and much more.

Our goal is to share information that is interesting, answers your questions and helps you make decisions about the printing services you need.Have a topic you would like us to discuss? We are all ears.

(Draft) Board Meeting

It’s the moment you have been waiting for.

You have completed hours of research, obsessed over your strategy and have your notes. Or maybe you’re one of the few who just wing it (bold strategy my friend) You’re first. There’s 10, 12, maybe even 16 people sitting around the table, eagerly awaiting…

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DP I Need Help

What is DPI?

DPI stands for Dots Per Inch, the number of dots of ink used per inch to create an image on a physical page.

After reading that first sentence, I’m guessing your response might be: “SOOOO that’s what DPI means”

Of course, there are probably a number of you rolling your…

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America’s Printed Pastime

Boys of Summer 

Although recent weather feels more like football season, it’s time to break out your favorite team’s jersey or hat, head down to the ballpark, and enjoy nine innings – Cubbies or Pale Hose.

Even if you’re not a diehard, there is something special about spring and taking in a…

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Pick and Roll to a Great Project

The calendar shows March but we’re dreaming of April. Spring break, opening day, that favorite patio spot; all things to expect once spring rolls around.

My unofficial start of spring, and more than 50 million American’s might agree, is March Madness (or spending lunch hour figuring out which team has the…

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Five Common Printing Setup Errors to Avoid

Have you ever seen the movie Groundhog Day? If not, allow me to give you a quick synopsis (and please get Netflix or visit the video store, it’s a classic).

Egocentric weatherman, Phil Connors, finds himself re-living Groundhog Day. At first, he is annoyed but ultimately realizes he should use the experience to…

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