Brand

We are your source for graphic and marketing materials that grow your business.

What’s a print company doing with a blog?  Here are some goals: Share client success. Discuss marketing trends. Help you grow your business. You never know what you might find, but at a minimum, we’ll educate and put a smile on your face.

  • Guest entries from customers and vendors
  • Innovative installations to grow your business
  • Employee achievement and team spotlights

Our goal is to share information that is interesting, answer your questions and helps you make decisions about the printing services you need.

2/3/12
Brand, Business climate, Digital Communication, Marketing, Printing

Leading the Evolution in Digital Media

Welcome to The Road Less Printed 2012 Edition!

This year I am going to attempt to create a more personal voice for our posts in the hope that you (Gentle Readers) will be disposed to respond and contribute to the discussion.

The unseasonable winter weather in Chicago has been really welcome.  It…

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10/4/11
Brand, Business climate, Marketing, Social Networks

Understanding the ROI of Marketing

If you are a marketing professional you are going to find this pretty rudimentary, but I just read an article on understanding your marketing ROI in terms of owned and earned efforts.  To a novice like me it was a fascinating analysis.

Working our way through a challenging economy, mid-size companies…

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1/25/11
Brand, Digital Communication, Marketing, Working Tools

Cushing’s Improved Website Unveiled

Take a minute to visit our Website with it’s newly updated content and tools.

Corporate websites need to be real portals to the services that are available — the days of digital highway signs on the Internet are fading in the back window. Although we concentrate on our business to business…

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12/8/10
Brand, Connectivity, Digital Communication, Marketing, Printing

Concentrating on Visual Communications

I bounce between wanting to know how technology is affecting my business and wanting to get my own message out!  As you may remember from earlier posts, we are wrestling with the elevator speech.  We aren’t just for blueprints anymore: we provide very sophisticated Internet architecture to clients who need…

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10/8/10
Brand, Business climate, Marketing

Snap, Crackle and Pop!

I read a very good short article this morning in a Crain’s Chicago blog about budgeting for marketing during a down economy.  It relates the story of Post and Kellogg cereals in the early 30s — Post pulled in their budgets for advertising and marketing while Kellogg pulled out all…

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9/2/10
Brand, Marketing

Brand new?

A colleague of mine posted a really interesting article about service companies defining themselves in terms of protecting OTHER companies’ brands.  His point was that finding a clever way to describe the value of your service puts a new face on your company, no matter HOW mundane.

We spend a lot…

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